{"id":13755,"date":"2026-05-22T12:24:10","date_gmt":"2026-05-22T18:54:10","guid":{"rendered":"https:\/\/jenniferrobinlee.com\/?page_id=13755"},"modified":"2026-05-25T10:29:20","modified_gmt":"2026-05-25T16:59:20","slug":"content-marketing-social-media-planning","status":"publish","type":"page","link":"https:\/\/jenniferrobinlee.com\/index.php\/portfolio\/content-marketing-social-media-planning\/","title":{"rendered":"Frogbox"},"content":{"rendered":"\n

Frogbox<\/h1>\n\n\n\n
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Why Content is King in SEO<\/strong><\/h2>\n\n\n\n

Frogbox fills the market need for a convenient, cost effective and environmentally friendly alternative to using cardboard boxes for moving. They provide eco-friendly reusable moving boxes and other moving supplies, and are growing strong at over 21 franchises across Canada.<\/p>\n\n\n\n

I sat down with the franchisee of Frogbox Edmonton after a request to discuss search engine optimization. I explained that in SEO, content is king. What they really needed was a content marketing and social media plan.<\/p>\n\n\n\n

As part of my SEO Specialization at the University of California, Davis, I went about preparing  a complementary plan for Frogbox Edmonton.<\/p>\n\n\n\n

Ultimately, Frogbox Corporate has full control over the website content, so within the plan I included strategies that Frogbox Corporate could utilize to help grow traffic to the site and increase sales with their online order system.<\/p>\n\n\n\n

I evaluated the current state of their website, content, and social media marketing efforts for the entire company, and how franchisees could collaborate on social media.<\/p>\n\n\n\n

I also explained how influencer marketing can benefit their business, and how to create content that engages visitors, partners, and franchise owners, growing their online community around a great cause.<\/p>\n\n\n\n

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\"Frogbox<\/figure>\n<\/div>\n\n\n

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See the Content Marketing and Social Media Plan in PDF<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Frogbox Why Content is King in SEO Frogbox fills the market need for a convenient, cost effective and environmentally friendly alternative to using cardboard boxes for moving. They provide eco-friendly reusable moving boxes and other moving supplies, and are growing strong at over 21 franchises across Canada. I sat down with the franchisee of Frogbox […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":13300,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13755","page","type-page","status-publish","hentry","missing-thumbnail"],"_links":{"self":[{"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/pages\/13755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/comments?post=13755"}],"version-history":[{"count":1,"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/pages\/13755\/revisions"}],"predecessor-version":[{"id":13756,"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/pages\/13755\/revisions\/13756"}],"up":[{"embeddable":true,"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/pages\/13300"}],"wp:attachment":[{"href":"https:\/\/jenniferrobinlee.com\/index.php\/wp-json\/wp\/v2\/media?parent=13755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}