Mediashaker & ShoutCMS
Project Outline
Since 1998, Mediashaker has been designing websites for businesses and ecommerce, specializing in helping associations and clubs manage online member-based activities.
Over time, they’ve developed their own flagship project, ShoutCMS. With 600+ installs, they wanted to launch their product globally.
I wrote a marketing plan for ShoutCMS as part of my eMarketing course at Athabasca University.
Project Description
Content management systems offer users a suite of tools to do their own web publishing, content management, mass e-mailing, and e-commerce.
The most popular CMS systems are WordPress, Joomla and Drupal, which are open-source and free.
ShoutCMS is unique in what it does for business owners, and had to be positioned in a market facing other competing proprietary products.
The Solution
The marketing strategy involved bringing the ShoutCMS brand into the spotlight. I showed how Mediashaker could position ShoutCMS as a customized product for business owners, carrying more product features than the competition, including an all-in-one fully-featured system with security measures, controls and pushed automatic updates, exceeding that of the competition.
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