Currently
Consultant
Jennifer Robin Lee Consulting
Marketing, E-Commerce, SEO Strategist
2015-Current
I help my clients meet their business targets via comprehensive strategic plans for sales and marketing, with a focus on optimization through eCommerce, eMarketing, Search Engine Optimization and UX.
I am a lifelong learner with the academic credentials and decades of experience you can count on. I work with innovative companies and individuals who can focus on growth, possessing the mindset, resources and ability to execute.
Or check out my current projects here.
Past Projects
SEO – Website Optimization for Daryl Royer, Criminal Lawyer
Content Marketing & Social Media Plan – Frogbox
Marketing Plan – Mediashaker & ShoutCMS
Past Positions
Manager of Sales & Market Research at Roam IT
2001 – 2002
Worked in a rapid-growth tech start-up that provided online Patient-Care reporting (PCRs) for the Fire and EMS industry.
Managed software sales systems and served as the main point of contact for the North American market; reported to the President and Board of Directors.
Researched the healthcare industry and over 25,000 medical-related organizations; built a database to deliver information to employees and management.
Worked with marketing to develop business collateral, trade show and sales presentations.
My extensive research and sales initiatives prompted investment of over $2 million from private investors, including assistance from the Alberta Research Council in operating capital.
Reference – Roam IT Reference – Lloyd Osler
Telephone Market Researcher
Consumer Contact
2000-2001
Researched customer experiences, primarily for clients such as TD Canada Trust, on a piece rate (by call).
Director of Marketing
GFM Precious Metals (now GFM Environmental)
1998
Managed the marketing efforts of a new precious and recyclable metal processor.
Organized Canada-wide route for salespeople to pick up from jewelers (bench grindings), dentists (amalgam and fillings), photolabs (fixer) and other related companies.
Created marketing materials and a database to track customer interactions.
Call Centre Manager
InnerSense International
1998
Managed the call centre office for a network marketing company that marketed elk velvet and other related supplements to a world market.
Visual Merchandiser
Compusmart Downtown and West Edmonton
1994
Training Credentials
Business Administration, major International Business – Capilano University, British Columbia, Canada
eCommerce Certification, with distinction – Athabasca University, Alberta, Canada
Search Engine Optimization (SEO) Specialization
University of California, Davis, USA
Certification included the following courses:
Introduction to Search Engine Optimization
SEO – Optimizing a Website for Search
Advanced Content and Social Tactics to Optimize SEO
Advance Search Engine Optimization Strategies
I started my SEO journey here:
Certificate – Achieving Top Search Engine Positions
Intro to las Redes Sociales – Intro to Social Media Marketing (Spanish)
Tecnológico de Monterrey, Mexico City